Covid-19 Rewrote the Rules of Shopping. What Is Next?




Covid-19 changed the way we shop. The big question now is which of the new habits will stick once the pandemic recedes.

Instead of lining up on Black Friday for a bargain-priced TV, shoppers ordered from home and picked up curbside. Even those who rarely bought online before the pandemic relied on the internet to bring them everything from groceries to pajamas to fake eyelashes.

“Consumers found some of the experiences forced by Covid to be convenient,” said Stefan Larsson, the chief executive officer of PVH Corp., which owns Tommy Hilfiger, Calvin Klein and other brands. “Anything that they perceive as making their life easier will be here to stay.”

Author(s): Suzanne Kapner

Publication Date: 12 March 2021

Publication Site: Wall Street Journal