Facebook political ad ban blocks pro-vaccine messages

Link: https://www.politico.com/news/2021/02/21/facebook-ad-pro-vaccine-ban-470304?mc_cid=ca5c411eb5&mc_eid=983bcf5922


Facebook’s efforts to police online ads for vaccine misinformation are unintentionally blocking messages from cities, health care providers and community and faith-based groups promoting Covid shots.

Paid-for messages from at least 110 groups aimed at raising awareness of how the vaccines work or where to get inoculated were flagged and sent to Facebook’s register of political messages, a POLITICO review of barred ads dating from last September shows.


Facebook acknowledged that it’s misidentified some ads and said it was restoring two — from the Centers for Disease Control and the Forsyth County, N.C. department of public health — to the ad rotation.


Publication Date: 21 February 2021

Publication Site: Politico