Administering Covid-19 vaccines comes with a valuable perk for retail pharmacies: access to troves of consumer data.
Chains such as CVS Health Corp., Walmart Inc. and Walgreens-Boots Alliance, Inc. are collecting data from millions of customers as they sign up for shots, enrolling them in patient systems and having recipients register customer profiles.
The retailers say they are using the information to promote their stores and services, tailor marketing and keep in touch with consumers. The companies also say the information is critical in streamlining vaccinations and improving record-keeping, while ensuring only qualified people are receiving shots.
Author(s): Sharon Terlep
Publication Date: 2 March 2021
Publication Site: Wall Street Journal