Consumers Want Liquidity: Survey



The Million Dollar Round Table (MDRT) looks at what consumers want, and need, in a new batch of results from a survey of 2,034 U.S. adults, ages 18 and older, that was conducted in November 2020, as the third U.S. wave of the COVID-19 pandemic was beginning.


About 68% of the MDRT survey participants had investments of some kind, according to the public results summary and the survey executive summary.

The pandemic hit the finances of many of the survey participants hard: 19% said their income rose in 2020, but 35% said their income fell.

About 82% of all of the participants said they were saving money, and many of them reported aiming more for liquidity than for a secure retirement.

Author(s): Allison Bell

Publication Date: 23 March 2021

Publication Site: Think Advisor